德商foodpanda台灣總部_富胖達股份有限公司
Senior Specialist, Brand Marketing
10/11 Updated
Array
English Required
Full-time
Mid to Senior Level
English Required
Partially Remote
Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
台北市信義區
Required
Language Requirements
English
聽/精通、說/精通、讀/精通、寫/精通
Work Experience
2年以上
Job Description
Position Description:
This position requires the development and implementation of brand strategy and comprehensive media planning. Your expertise will be crucial in planning for brand campaigns and media exposure such as social media, TV, out-of-home advertising, and digital channels to maximize brand exposure.
Brand Strategy and Planning
1.Develop and implement branding promotion plans to drive brand preference & market share.
2.Work with social agencies to create social campaigns, leveraging KOL and WOM to create buzz for brand campaigns.
3.Collaborate with campaign marketing teams to understand user behavior and segmentation strategies, and come up with effective messaging.
4.Share insights and align goals with the regional team and maximize usage of group resources.
5.Implement foodpanda Taiwan’s media strategy and build strong relationships with internal stakeholders across regional teams, including ATL, Brand Marketing, 360 degree Campaign, Content teams.
Number of Openings
1~1人
Educational Requirements
大學(學院)以上
Work Schedule
日班
Leave Policy
週休二日
Job Category
Marketing Planning
Market Research/Market Analysis
台北市信義區
電腦系統整合服務業
foodpanda 是德國的外送企業 Delivery Hero 旗下的網際網路外送服務平台，始終秉持著「外送幸福」的初衷，期待透過美食與日常生活即時外送服務，解決日常運送問題。我們的營運範圍覆蓋中歐與亞洲 11 個國家，包含新加坡、香港、台灣、泰國、巴基斯坦…等地區，foodpanda擁抱多元，我們有來自 50 個國籍的員工，使用 40 多種語言，在文化共融上非常具有包容。foodpanda亦大力提倡性別平權，為照顧員工身心健康，提供彈性工時與彈性辦公地點等政策，如果你和我們一樣力求突破成長、樂於創新挑戰、喜歡活力自由的工作氛圍，歡迎加入foodpanda，我們一起攜手打造Diversity多元、Equity平等、Inclusion共融的職場環境。
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