Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
台北市內湖區
Required
Language Requirements
English
聽/精通、說/精通、讀/精通、寫/精通
Chinese
聽/精通、說/精通、讀/精通、寫/精通
Work Experience
10年以上
Job Description
The Global Brand Marketing Lead will lead the strategic overhaul and revitalization of our global brand. This role requires a visionary leader with a deep understanding of brand strategy, market dynamics, and creative excellence. The successful candidate will drive the rebranding process, ensuring alignment with business objectives and resonating with target audiences across all markets. Cooler Master is going to be reshaped and reborned as a Tech/Lifestyle brand!
Key Responsibilities:
-Rebranding Strategy:
Develop and implement a comprehensive rebranding strategy that aligns with the company’s vision, mission, and values.
Conduct extensive market research to understand brand perception, competitive landscape, and consumer insights.
Define the brand architecture, positioning, and messaging framework.
-Project Management:
Lead and manage the rebranding project from concept to execution, ensuring timely delivery and adherence to budget.
Coordinate cross-functional teams including marketing, design, communications, product development, and external agencies.
Set clear project milestones, timelines, and deliverables.
-Brand Identity and Design:
Oversee the creation of a cohesive visual and verbal identity that differentiates the brand in the marketplace.
Ensure consistency in brand application across all touchpoints, including packaging, advertising, digital platforms, and in-store experiences.
Work closely with creative teams to develop innovative and impactful brand assets.
-Stakeholder Engagement:
Communicate the rebranding vision and strategy to internal stakeholders, ensuring buy-in and alignment at all organizational levels.
Engage with external stakeholders, including customers, partners, and media, to build awareness and excitement around the rebrand.
Develop and execute a comprehensive communication plan for the rebrand launch.
-Performance Measurement:
Establish key performance indicators (KPIs) to measure the effectiveness of the rebrand.
Monitor brand health metrics, market share, and customer feedback to assess the impact of rebranding efforts.
Provide regular reports to senior leadership on rebrand progress and performance.
-Continuous Improvement:
Stay informed of industry trends, best practices, and emerging technologies to continually refine and enhance the brand strategy.
Foster a culture of innovation and creativity within the brand team.
Ensure the brand evolves with changing market dynamics and consumer preferences.
Number of Openings
1~11人
Educational Requirements
大學(學院)以上
Work Schedule
日班
Leave Policy
依公司規定
Job Category
Marketing Supervisor
Marketing Director
台北市內湖區
電腦及其週邊設備製造業
▲ 全球品牌/產品/電競官網：https://www.coolermaster.com/
▲ 酷碼 Facebook：https://www.facebook.com/coolermasterTW/
▲ 酷碼 LinkedIn：https://www.linkedin.com/company/coolermaster/
▲ 台北總部_內湖創客大樓介紹：https://pse.is/4cpsda
▲ ODM/研發/製造：https://www.coolermastercorp.com/
在酷碼科技，「Make It Yours」意味著每一次的組裝都是獨一無二的旅程。透過精選的零組件，我們不只是滿足功能與美學需求，更讓每位愛好者的個性得以閃耀。從自訂PC到整體遊戲空間，酷碼致力於將每一份熱情和創意轉化為實際的創新，讓每一位使用者都能在自己的數位世界中找到屬於自己的位置。
At Cooler Master Technology, "Make It Yours" encapsulates the unique journey of PC building. With our carefully selected components, we cater not just to functional and aesthetic needs, but also allow every enthusiast;s personality to shine. From custom PCs to comprehensive gaming setups, Cooler Master is dedicated to transforming passion and creativity into innovation, ensuring everyone can find their place in the digital world.
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