The Product Marketing Manager owns the product category strategy & planning process, defining and executing local marketing strategies to achieve business targets (KPIs). Responsibilities include developing the short/midterm product roadmap, executing Go-to-Market (GTM) introductions, and creating marketing communication deliverables to support GTM, product positioning, and brand image. They also oversee long-term product strategy and new business development for brand growth. Collaboration with cross-functional teams and R&D (TRS/OEM) is essential to deliver the right products at the right time and price. Market Research 1. Monitor market share and increase market penetration as planned. 2. Conduct comprehensive competitor analysis. 3. Collect data to understand customer needs for product development and improvement. 4. Analyze retail audits and create action plans for product line development. Planning 1. Develop strategic plans for product category growth. 2. Prepare profit plans and quarterly forecasts by SKU. 3. Create effective category plans and contribute to the profit plan. Product Development 1. Oversee the product line lifecycle from planning to execution. 2. Identify product gaps and specify requirements using market intelligence. 3. Develop a 5-year product roadmap. 4. Plan new product launches with solid business cases. 5. Analyze and manage supplier relationships. 6. Liaise with suppliers on product development issues. Product Marketing 1. Monitor and adjust category sales performance and product mix. 2. Develop product positioning and differentiation messages. 3. Lead product training for internal and external stakeholders. 4. Formulate Go-to-Market plans for pricing, distribution, and promotion. 5. Collaborate with brand marketing to create materials and tools to drive demand and support sales. PSI Management 1. Improve MOS by monitoring forecasts vs. inventory and managing stock levels. 2. Create action plans for slow-moving inventory and degraded products. 3. Negotiate with suppliers for better production schedules. Price/Cost Monitoring 1. Negotiate prices with suppliers to ensure profitability. 2. Drive procurement to find cost-competitive suppliers. 3. Set retail price positioning. 4. Monitor competitor pricing and adjust retail prices accordingly. After-Sales Service 1. Coordinate installations for new product categories with CS. 2. Monitor and provide feedback on subcontractor installation services. 3. Support CS with spare parts orders. 4. Resolve serious customer complaints and repeated repair cases with CS. 5. Drive direct sales revenue by tailoring product and marketing programs. Product Quality 1. Ensure compliance with regulations by working with technical, quality teams, and suppliers. 2. Address product quality issues with sales and CS. G2M (Go-to-Market) 1. Understand customer needs and analyze market/competitor insights. 2. Formulate and deploy G2M plans to promote the brand and increase market share. 3. Launch initiatives to drive brand and product strategies. 4. Manage ATL/BTL marketing activities, including promotions, media, POP, brochures, manuals, premiums, websites, and materials with Marcom.