Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
新北市板橋區
Required
Language Requirements
English
聽/精通、說/精通、讀/精通、寫/精通
Work Experience
不拘
Job Description
The Product Marketing Manager owns the product category strategy & planning process, defining and executing local marketing strategies to achieve business targets (KPIs). Responsibilities include developing the short/midterm product roadmap, executing Go-to-Market (GTM) introductions, and creating marketing communication deliverables to support GTM, product positioning, and brand image. They also oversee long-term product strategy and new business development for brand growth. Collaboration with cross-functional teams and R&D (TRS/OEM) is essential to deliver the right products at the right time and price.
Market Research
1. Monitor market share and increase market penetration as planned.
2. Conduct comprehensive competitor analysis.
3. Collect data to understand customer needs for product development and improvement.
4. Analyze retail audits and create action plans for product line development.
Planning
1. Develop strategic plans for product category growth.
2. Prepare profit plans and quarterly forecasts by SKU.
3. Create effective category plans and contribute to the profit plan.
Product Development
1. Oversee the product line lifecycle from planning to execution.
2. Identify product gaps and specify requirements using market intelligence.
3. Develop a 5-year product roadmap.
4. Plan new product launches with solid business cases.
5. Analyze and manage supplier relationships.
6. Liaise with suppliers on product development issues.
Product Marketing
1. Monitor and adjust category sales performance and product mix.
2. Develop product positioning and differentiation messages.
3. Lead product training for internal and external stakeholders.
4. Formulate Go-to-Market plans for pricing, distribution, and promotion.
5. Collaborate with brand marketing to create materials and tools to drive demand and support sales.
PSI Management
1. Improve MOS by monitoring forecasts vs. inventory and managing stock levels.
2. Create action plans for slow-moving inventory and degraded products.
3. Negotiate with suppliers for better production schedules.
Price/Cost Monitoring
1. Negotiate prices with suppliers to ensure profitability.
2. Drive procurement to find cost-competitive suppliers.
3. Set retail price positioning.
4. Monitor competitor pricing and adjust retail prices accordingly.
After-Sales Service
1. Coordinate installations for new product categories with CS.
2. Monitor and provide feedback on subcontractor installation services.
3. Support CS with spare parts orders.
4. Resolve serious customer complaints and repeated repair cases with CS.
5. Drive direct sales revenue by tailoring product and marketing programs.
Product Quality
1. Ensure compliance with regulations by working with technical, quality teams, and suppliers.
2. Address product quality issues with sales and CS.
G2M (Go-to-Market)
1. Understand customer needs and analyze market/competitor insights.
2. Formulate and deploy G2M plans to promote the brand and increase market share.
3. Launch initiatives to drive brand and product strategies.
4. Manage ATL/BTL marketing activities, including promotions, media, POP, brochures, manuals, premiums, websites, and materials with Marcom.
Number of Openings
1~1人
Educational Requirements
大學(學院)以上
Work Schedule
日班
Leave Policy
依公司規定
Job Category
Marketing Supervisor
Product Planning Supervisor
Project Manager
新北市板橋區
家庭電器／設備及用品批發業
《惠而浦集團》
致力成為全球最優秀的洗衣和廚房家電產品企業，不斷追求改善家居生活。在逐步數字化的世界中，集團全力研發有意思的創新產品，通過具代表性的品牌，去滿足消費者不斷提升的需求。本集團行銷的品牌包括 惠而浦，KitchenAid，Maytag，Consul，Brastemp，Amana，Bauknecht，JennAir，Indesit 和 Yummly。2021 年公司的總銷售額約為220 億美元，全球有69,000 名員工，和54 個製造和技術研發中心。
《惠而浦台灣》
台灣惠而浦有限公司於2016年成立，為惠而浦集團的台灣分公司，於台灣推廣及銷售惠而浦所有產品。接著的短短數年，我們憑著積極的推廣工作，銷售方面取得顯著的增長。
我們提供一系列的家庭電器產品，包括：洗脫烘、直立&滾筒洗衣機、直立&滾筒乾衣機、冰箱、冰櫃、微波爐、蒸烤爐、烤箱、除濕機等等。
《企業社會責任》
惠而浦家電產品能使社福機構的服務能量更加擴大、關懷照顧更多需要幫助的弱勢族群！台灣惠而浦持續擴大公益計劃，落實「Every day, care」的品牌理念與實際行動，不僅照顧陪伴消費者的生活之外，更擴及關懷社會弱勢族群，讓所有需要被幫助的對象得以受到良好照護。
推動「365 W計劃 關懷照護每一天」公益計畫，與「台灣全民食物銀行協會」、「GC贈物網」、「財團法人天主教華光社會福利基金會」、「華光社會福利基金會」等133個社福單位合作，共捐出200台惠而浦臥式冰櫃與洗衣機、蒸烤爐、除濕機、吸塵器等多樣化電器給全台需要的單位。
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