Are you passionate about shaping the future of education through technology? Do you thrive in a dynamic, global environment where you can make a real impact? If so, we have an exciting opportunity for you to join the ViewSonic Education team as a Senior Product Marketing Specialist!

About the Role:

As part of our innovative global team, you will play a key role in driving global marketing strategies to support regional efforts across Europe, North America, and Asia. This is not just a role focused on a single region; you will have the chance to collaborate with regional partners and lead initiatives that resonate across borders, helping educators and institutions worldwide embrace cutting-edge technology.

In this role, you will lead end-to-end global marketing campaigns — from strategy and development to execution. You’ll work closely with cross-functional teams including product management, sales, and creative departments, ensuring our marketing initiatives are not just effective but game-changing. If you are looking for a challenging opportunity where your ideas can shape the global EdTech landscape, we’d love to meet you!

Key Responsibilities:

-Lead and execute global marketing campaigns for our education technology products, ensuring alignment with regional strategies across multiple markets.

-Collaborate with regional teams in Europe, North America, and Asia to develop tailored strategies that resonate with local audiences while adhering to a cohesive global vision.

-Drive data-driven decision-making by analyzing marketing performance metrics to continuously optimize campaign success.

-Work closely with cross-functional teams, including product management, creative, and sales, to ensure seamless integration of marketing initiatives across all platforms.

-Own and manage multiple projects simultaneously, ensuring deadlines are met and campaigns are executed to the highest standard.

-Provide leadership in ambiguous situations, navigating through challenges and leading initiatives across stakeholders in different regions.

Qualifications:

-Proven experience in product marketing, with a focus on digital marketing and running global digital campaigns.

-Strong analytical skills with the ability to interpret data and drive marketing strategies based on insights.

-Professional proficiency in English; conversational Mandarin is preferred.

-Excellent communication and presentation skills, with the ability to articulate complex concepts clearly.

-Experience in collaborating with cross-functional teams and managing multiple projects with attention to detail.

-Knowledge of SaaS marketing is preferred.

-Bachelor's degree in Marketing, Business, or a related field.

Why Join Us?

At ViewSonic, you will be part of a global team that’s transforming education through innovative technology. Our international scope means you'll be working on projects with global impact, offering a unique opportunity to grow your career in a diverse and challenging environment. You’ll be able to lead marketing campaigns differently, with access to a network of regional partners and the autonomy to shape global strategies.