MAIN PURPOSE In charge of the overall management of the boutique - front and back office – with the aim to communicate the overall brand message in a successful manner to generate and grow the retail business, CRM being a key focal point of success. This manager also needs to be responsible for team management and development with outstanding leadership skills. KEY RESPONSIBILITIES Key responsibility 1 Management • Ensure smooth operation of the boutique • Ensure maintenance the boutique in perfect condition • Ensure the development of key role in each boutique • Manage effectively employee turnover • Responsible for the overall training and development and performance management of Sales Associates • Recruit, train, evaluate and coach store employees Key responsibility 2 Sales • Achieve or surpass monthly and yearly sales targets • Achieve overall gross margin targets • Discount Control and monitoring • Optimize profitability • Analyze store performance and propose actions needed Key responsibility 3 CRM • Treat the customer according to brand’s standards • Build a strong customer relationship and loyalty • Develop customer database, convert into sales transaction and retain the customer for future transactions • Accompany customers for VIP incentive trips / SIHH / other events Key responsibility 4 Service • Implement brand’s service strategy • Handle all customer’s enquiries and complaints in a proper manner • Ensure the employees provide outstanding customer service Key responsibility 5 Stock Management / Products: • Ensure adequate and complete assortments at the boutique • Anticipate product needs • Negotiate special products with customers and follow-up with management Key responsibility 6 Promotion • Propose and initiate promotional activities • Implement promotions and CRM activities • Works closely with PR & Comm Manager on promotional program and implementation