為什麼有這個角色

隨著科林的不斷發展，對專業電商人才的需求越來越重要。本職位旨在擴展我們的線上市場，優化電商運營，並推動銷售和客戶參與的顯著增長。

如何獲得成功

在此職位上取得成功需要對主要電子商務平台有深刻理解，具備卓越的行銷策劃和執行能力，並能適應變化的商業模式。達成並超越銷售目標，增強客戶忠誠度，確保線上和線下流程的無縫銜接將是成功的關鍵指標。

成長機會

在此職位上，您將獲得在迅速發展的電子商務領域的寶貴經驗，擴展您的數字行銷策略知識，並提升管理複雜業務運營的技能。您還將有機會與各方合作，為科林的整體增長和成功做出貢獻。

您將做的事情

 操作虛擬渠道： 利用電子商務、團購、KOL營銷和直播銷售工具達成年度銷售目標。

 平台管理： 處理商品上架、活動提報、曝光管理和行銷規劃。

 業務模式調整： 協助設計和操作業務模式，確保B2B和B2C運營順利（包括金流、物流、庫存管理以及線上線下流程銜接）。

 年度計劃與執行： 制定並執行年度銷售計劃。

 顧客參與： 監測顧客需求和市場趨勢，通過各種促銷活動增加品牌忠誠度和產品黏著度。

 績效追蹤： 分析和檢視活動成效，確保銷售最大化。

 導流策略與執行： Google、Facebook 數位廣告、SEO 自然搜尋、臉書粉專官方帳號經營、網紅業配。

 導購規劃與執行：提升導購效益、優化品牌電商轉換率、訂單數成長，提升客單價，限定搶購。

 會員經營： 建立回購率穩定成長的會員機制，定期檢視與修正。

 商城數據分析： 投廣經營分析、及時優化投廣計畫。

Why We Have This Role

As the Clinico continues to grow, the demand for a dedicated e-commerce expert has become crucial. This role is created to expand our presence in the online market, optimize our e-commerce operations, and drive significant growth in sales and customer engagement.

How You'll Find Success

Success in this role requires a deep understanding of major e-commerce platforms, exceptional marketing planning and execution skills, and the ability to adapt to changing business models. Meeting and exceeding sales targets, enhancing customer loyalty, and ensuring seamless integration of online and offline processes will be key indicators of success.

How You'll Grow

In this role, you will gain valuable experience in the rapidly evolving field of e-commerce, expand your knowledge of digital marketing strategies, and develop your skills in managing complex business operations. You will also have the opportunity to work with various stakeholders and contribute to the overall growth and success of Clinico Group.

Things You Will Do

 Operate Virtual Channels: Utilize e-commerce, group buying, KOL marketing, and live streaming tools to achieve annual sales goals.

 Platform Management: Handle product listings, campaign proposals, exposure management, and marketing planning.

 Business Model Adjustment: Assist in designing and operating business models, ensuring smooth B2B and B2C operations (including payment, logistics, inventory management, and integration of online and offline processes).

 Annual Planning and Execution: Develop and implement annual sales plans.

 Customer Engagement: Monitor customer needs and market trends to increase brand loyalty and product engagement through various promotional activities.

 Performance Tracking: Analyze and review campaign results to maximize sales.