為何有這個職位

這個職位的設立是為了管理我們的商品品類和行銷規劃，確保與內外協力單位的順暢合作，並推動我們的產品行銷的成功。

如何在這個職位成功

在這個職位成功的關鍵在於戰略思維、強大的溝通技巧，以及對行銷和商品管理的深刻理解。達成目標需要與各個團隊協調，了解市場趨勢，並執行有效的行銷活動。

如何成長

你將透過承擔多樣的責任、與專家團隊合作，並不斷提升行銷策略、商品管理和市場分析技能來成長。我們的協作環境和專業發展機會將支持你的成長。

你的工作內容

• 負責商品管理與行銷規劃，並與內外協力單位合作各項任務與專案。

• 規劃自有品牌新品上市（含ATL&BTL），並有產品行銷經驗。

• 規劃與執行年度品牌行銷計畫，協調協力單位完成活動與目標；並與商品研發團隊共同擬定新品定位、上市方案。

• 與業務團隊溝通銷售策略、促銷活動、通路提案，並追蹤活動成效。

• 熟悉自有通路與外部通路。

• 搜尋與分析產業市場資料，了解競品趨勢，掌握產業脈動及產品市場定位。

• 控管P&L、商品進銷存管理，協助教育訓練與展會活動。

• 負責範圍包含境內與境外市場。

關於這個團隊你應該知道什麼

我們的行銷團隊由一群充滿熱情和創新精神的專業人士組成，致力於推動產品的行銷，更為觸及人們的生活，我們重視團隊合作，鼓勵開放的溝通和知識分享。在這裡，你將有機會與來自不同領域的專家一起工作，共同應對挑戰，制定與執行卓越的行銷策略。我們相信每個成員的獨特貢獻都是我們成功的關鍵。

Why We Have This Role

This role is established to manage our product categories and marketing plans, ensure smooth collaboration with both internal and external partners, and drive the success of our beauty and skincare product marketing.

How You'll Find Success

Success in this role hinges on strategic thinking, strong communication skills, and a deep understanding of marketing and product management. Achieving goals will require coordinating with various teams, understanding market trends, and executing effective marketing campaigns.

How You'll Grow

You will grow by taking on diverse responsibilities, working with expert teams, and continually enhancing your marketing strategy, product management, and market analysis skills. Our collaborative environment and professional development opportunities will support your growth.

Things You Will Do

• Manage product categories and marketing planning, collaborating with both internal and external partners on various tasks and projects.

• Plan the launch of new private-label products (including ATL & BTL) and have experience in marketing beauty and skincare products.

• Plan and execute annual brand marketing plans, coordinate with partners to complete campaigns and goals, and work with the product development team to establish product positioning and launch strategies.

• Communicate with the sales team about sales strategies, promotions, and channel proposals, and track campaign performance.

• Be familiar with both internal and external sales channels.

• Search and analyze industry market data, understand competitor trends, and stay on top of industry developments and product market positioning.

• Control P&L, manage product inventory, and assist with training and exhibition activities.

• The scope of responsibility includes both domestic and international markets.

What You Should Know About This Team

Our marketing team is composed of passionate and innovative professionals dedicated to promoting products that impact people's lives. We value teamwork and encourage open communication and knowledge sharing. Here, you'll have the opportunity to work with experts from different fields, tackle challenges together, and craft and execute outstanding marketing strategies. We believe that every member’s unique contribution is key to our success.