【主要職責】

● 負責整體市場行銷企劃專案的規劃與推動，協助主管制定行銷策略並有效執行：

1. 主導產品推廣的策略性規劃與實施，包括官方網站及各大數位社群平台(Blog、Facebook、LinkedIn、Twitter、YouTube等)的維護與管理，確保流量穩定提升，進行SEO優化，增加品牌曝光度、客戶黏著度與轉化率。

2. 具備專案管理經驗，協調市場行銷部門與其他相關部門進行跨部門合作，確保專案順利推進並達成目標。

3. 規劃並執行大型公關活動、國際展會及參展規劃，提升公司形象與市場影響力。

4. 負責新品上市的行銷策略制定與執行，包括市場定位、推廣計畫及上市行銷活動。

5. 管理及分析CRM系統，進行客戶數據分析以優化行銷決策，並提出改善建議。

6. 具備B2B市場開發經驗，熟悉企業間市場推廣及合作模式。

● 協助執行董事及市場部主管指派的其他專案工作。

● 進行網站優化與改善，提升用戶體驗並增加流量轉化。

● 文案撰寫、創意素材設計及執行整體行銷策略，確保品牌訊息一致性。

職位要求

● 需具備豐富的行銷企劃及專案管理經驗，有媒體行銷及網絡行銷經驗者尤佳。

● 具備跨部門協調與團隊合作能力，能有效推動專案。

● 擁有豐富的市場推廣經歷，具有國外參展與展會規劃經驗為佳。

● 精通CRM管理與數據分析，能夠提出數據驅動的行銷建議。

● 具備B2B市場開發經驗，熟悉企業行銷流程。

● 多益成績500分以上為佳，擁有良好的英文讀寫能力，能熟練處理國際事務。

如您對此職位有興趣，歡迎提交申請。

《Key Responsibilities》

● Lead comprehensive marketing project planning and execution, assisting supervisors in developing and implementing effective marketing strategies:

1. Strategically plan and execute product promotions, including the regular update, maintenance, and management of websites and major digital social media platforms (Blog, Facebook, LinkedIn, Twitter, YouTube, etc.), ensuring steady traffic growth, SEO optimization, increased brand visibility, customer engagement, and conversion rates.

2 Manage and coordinate cross-departmental collaboration between the marketing department and other teams to ensure smooth project execution and the achievement of goals.

3. Plan and execute large-scale public relations activities, international exhibitions, and trade show planning, enhancing the company's image and market presence.

4. Develop and implement marketing strategies for new product launches, including market positioning, promotional plans, and launch marketing events.

5. Manage and analyze CRM systems, perform customer data analysis to optimize marketing decisions, and provide actionable improvement suggestions.

6. Experience in B2B market development, familiar with business-to-business marketing strategies and partnership models.

● Assist the board of directors and marketing supervisors with additional assigned projects.

● Optimize website performance and user experience to increase traffic and conversions.

● Create content, develop creative materials, and implement overall marketing strategies to ensure consistent brand messaging.

《Requirements》

● Extensive experience in marketing planning and project management, with a background in media and digital marketing preferred.

● Strong cross-departmental coordination and teamwork skills, with the ability to effectively drive project progress.

● Experience in international exhibition planning and participation, with a solid background in market promotion.

● Proficient in CRM management and data analysis, able to provide data-driven marketing insights.

● Experience in B2B market development, familiar with corporate marketing processes.

● A TOEIC score of 500 or above is preferred, with strong English reading and writing skills, and the ability to handle international affairs proficiently.

If you are interested in this position, we welcome your application.