About the Job / 工作介紹

科林集團於醫療產業已有37年歷史，「科立健」為科林集團子公司，品牌宗旨是科學建立的健康自信。藉由團隊裡多位藥學及營養學專家致力於研究各大營養保健食品成分，以臨床科學為基礎，打造一個個黃金比例配方產品。所有產品皆經過多重嚴格第三方檢驗，確保科立健帶給消費者的除了「成效有感」，在安全與品質上也能「安心信賴」！作為保健食品產品行銷副理，你將負責管理我們的商品品類和行銷規劃。你將與內外協力單位緊密合作，以確保我們的保健食品行銷的成功。你的工作內容包括規劃和推出自有品牌新品，制定和執行年度品牌行銷計畫，並與各個團隊協調以達成我們的目標。

Clinico Group has a 37-year history in the medical industry. "Clinico Care" is a subsidiary of Clinico Group, committed to building health confidence through science. Our team of pharmaceutical and nutrition experts research major nutritional supplement ingredients to create scientifically balanced formulas. All products undergo rigorous third-party testing to ensure that Clinico Care provides consumers with both "effective results" and "trustworthy safety and quality." As the Health Supplement Product Marketing Manager, you will be responsible for managing our product categories and marketing plans. You will work closely with both internal and external partners to ensure the success of our health supplements. Your role will include planning and launching new proprietary brand products, developing and executing annual brand marketing plans, and coordinating with various teams to achieve our goals.

Why We Have This Role / 為何有這個職位

這個職位的設立是為了管理我們的商品品類和行銷規劃，確保與內外協力單位的順暢合作，並推動我們的保健食品行銷的成功。

This role is essential for managing our product categories and marketing plans, ensuring smooth cooperation with internal and external partners, and driving the success of our health supplements.

How You'll Find Success / 如何在這個職位成功

在這個職位成功的關鍵在於戰略思維、強大的溝通技巧，以及對行銷和商品管理的深刻理解。達成目標需要與各個團隊協調，了解市場趨勢，並執行有效的行銷活動。

Success in this role requires a strategic mindset, strong communication skills, and a deep understanding of marketing and product management. Achieving your goals will involve coordinating with various teams, understanding market trends, and executing effective marketing campaigns.

How You Grow / 如何成長

你將透過承擔多樣的責任、與專家團隊合作，並不斷提升行銷策略、商品管理和市場分析技能來成長。我們的協作環境和專業發展機會將支持你的成長。

You will grow by taking on diverse responsibilities, working with a team of experts, and continuously improving your skills in marketing strategy, product management, and market analysis. Your growth will be supported by a collaborative environment and professional development opportunities.

Things You Will Do / 你的工作內容

• 負責商品管理與行銷規劃，並與內外協力單位合作各項任務與專案。

• 規劃自有品牌新品上市（含ATL&BTL），並有保健食品行銷經驗。

• 規劃與執行年度品牌行銷計畫，協調協力單位完成活動與目標；並與商品研發團隊共同擬定新品定位、上市方案。

• 與業務團隊溝通銷售策略、促銷活動、通路提案，並追蹤活動成效。

• 熟悉自有通路與外部通路（含KA、PCS、藥房等），了解專業醫療通路生態（含診所及醫院、線上通路）。

• 搜尋與分析產業市場資料，了解競品趨勢，掌握產業脈動及產品市場定位。

• 控管P&L、商品進銷存管理，協助教育訓練與展會活動。

• 負責範圍包含境內與境外市場。

• Manage product categories and marketing plans, coordinating with internal and external partners.

• Plan and launch new proprietary brand products (including ATL & BTL), such as health supplements..

• Develop and execute annual brand marketing plans, coordinating with partners to achieve goals, and collaborating with the product development team on new product positioning and launch plans.

• Communicate with the sales team on sales strategies, promotional activities, and channel proposals, tracking the effectiveness of these activities.

• Operate and understand both internal and external channels (including KA, PCS, pharmacies, clinics, hospitals, and online channels).

• Conduct market research and analysis to understand competitive trends, industry dynamics, and product market positioning.

• Manage P&L, inventory, and assist with training and exhibition activities.

• Responsibilities cover both domestic and international markets.

What You Should Know About This Team / 關於這個團隊你應該知道什麼

我們的行銷團隊由一群充滿熱情和創新精神的專業人士組成，致力於推動保健食品的行銷，更為觸及人們的生活，我們重視團隊合作，鼓勵開放的溝通和知識分享。在這裡，你將有機會與來自不同領域的專家一起工作，共同應對挑戰，制定與執行卓越的行銷策略。我們相信每個成員的獨特貢獻都是我們成功的關鍵。