IKEA_宜家家居股份有限公司
Tiếng Anh Điều kiện
總辦公室 市場行銷部 Marketing Specialist
10/21 Cập nhật
Toàn thời gian
Cấp Quản lý/Giám đốc
Tiếng Anh Điều kiện
Công việc không hoàn toàn online
Lương & địa điểm làm việc
Thỏa thuận
(Thường từ 40.000NTD trở lên)
台北市信義區
Điều kiện
Yêu cầu ngôn ngữ
Tiếng Anh
聽/精通、說/精通、讀/精通、寫/精通
Kinh nghiệm
5年以上
Mô tả công việc
1. In close co-operation with SO commercial activity team and lead marketing campaign owner of all functions to develop campaign communication theme, key message, and creative contents, and responsible for overseeing the integration of
the communication execution in all marketing functions are aligned in content, message, key visual and copy elements under the same direction.
2. Develop clear communication briefs to agencies and supervise the quality and timeline of execution that will deliver relevant, proactive and inspiring communication externally to reach the campaign objectives for Taiwan market.
3. Control the creative communication done in all external media is aligned with IKEA Brand values and the IKEA Brand visual and copy identity guidelines.
4. Closely coordinate with internal and external stakeholders of commercial campaign and projects to make process run smoothly to meet campaign objectives.
5. Responsible for the production of global productions such as Catalogue, in-store range brochures for Taiwan market.
- Communicate and coordinate with ICOM, internal partners including Sales and Logistic team, and external partner to deliver quality and timely result with efficiency and correctness, and create synergy for Taiwan market.
6. Supervise media agency with media planning and buying to deliver effective media buying to align with communication strategy and achieve campaign goal.
7. Follow up the execution, results, return on investment and investment related to all external marketing communication activities (GRP, web analytics, SOV, etc.) to continuously enhance communication effectiveness.
8. Control budget and costs by working in a lean, simple, and cost-conscious way.
Số lượng tuyển dụng
1~1人
Trình độ học vấn
大學(學院)以上
Giờ làm việc
日班
Chế độ nghỉ
週休二日
Loại công việc
Marketing Planning
Advertising Copywriting/Planning
Media Communication Planning
台北市內湖區
建材／傢俱零售業
來自瑞典的IKEA宜家家居於1943年由一位出生於瑞典小鎮的十七歲少年英格瓦‧坎普拉（Ingvar Kamprad）所創立，是全球最大的家具家飾連鎖品牌。坎普拉先生希望能提供大多數人負擔得起，同時具有好品質與好設計的家具家飾品。為此，IKEA宜家家居創造了獨特的經營模式，包括了自行設計、全球生產、集中採購與配銷以及在店內有效的銷售方式。IKEA宜家家居的所有設計都遵循「大眾化設計」原則，在設計之初就需要同時考量形式（外觀設計)、功能、品質、永續發展以及價格這五大要素，透過各種創新思考，將每一個環節的成本降至最低。此外，透過店內展示間與IKEA網頁，令台灣的消費者增添更多居家佈置靈感。同時也致力於貼近台灣民眾的居家生活，以提供最適合台灣家庭的居住空間解決方案，為台灣家庭帶來更美好的生活
IKEA宜家家居台灣各店資訊
內湖店 台北市105內湖區舊宗路一段128號
新莊店 新北市新莊區中正路1號
新店店 新北市新店區中央路159號
台北城市店-小巨蛋 台北市敦化北路100號B1
桃園店 桃園市中壢區高鐵站前東路一段1號
台中店 台中市南屯區向上路二段168號
嘉義城市店 嘉義市西區博愛路二段281號
高雄店 高雄市前鎮區中華五路1201號
