威盛電子股份有限公司
Marketing Specialist- Data Analytics
10/16 Updated
Full-time
Senior Level
English Required
Required
Language Requirements
English
聽/精通、說/精通、讀/精通、寫/精通
Work Experience
3年以上
Job Description
We are seeking a skilled and experienced Data Analyst (Marketing) with 3-5 years of expertise in data analysis and marketing analytics. The ideal candidate will be responsible for collecting, cleaning, analyzing, and visualizing marketing data to provide actionable insights that drive marketing strategies. This role requires close collaboration with the Marketing Director and other cross-functional teams, and the ability to clearly communicate complex findings to stakeholders.
- Data Collection and Preparation: Proficiently gather data from diverse sources including Google Analytics, CRM systems, and marketing automation platforms. Prepare and integrate data for analysis using tools such as Excel and SQL.
- Data Cleaning and Transformation: Identify and address complex data quality issues. Use advanced Excel or SQL techniques to clean, transform, and prepare data for thorough analysis.
- Exploratory Data Analysis (EDA): Utilize statistical techniques to perform in-depth analysis in Excel, R, or Python. Uncover trends, patterns, and correlations that can inform marketing strategies.
- Data Visualization: Create visually compelling and insightful dashboards, charts, and reports using Power BI or Tableau to communicate findings to stakeholders in a clear and actionable manner.
- Documentation: Maintain meticulous and comprehensive documentation of data analysis processes, methodologies, and outcomes for future reference and reproducibility.
- Collaboration: Work closely with the Marketing Director and cross-functional teams to understand business objectives, provide actionable insights, and support data-driven marketing decisions. Use tools such as Teams and Asana for communication and project management.
Number of Openings
1~1人
Educational Requirements
大學(學院)以上
Field of Study Requirements
商業及管理學科類、數學及電算機科學學科類
Work Schedule
日班
Leave Policy
依公司規定
Job Skills
Market Research Data Analysis and Report Writing
Statistical Software Operation
Website Traffic Tracking
Data Analytics
Advertising Effectiveness Evaluation
市場調查資料分析與報告撰寫 統計軟體操作 網站流量成效追蹤 數據分析 廣告效益評估
Job Category
Website Marketing Planning
Market Research/Market Analysis
Data Analyst