給与 & 勤務地
待遇面談
（給与条件は常に4万台湾ドル以上）
新北市中和區
条件要件
言語要件
中国語
聽/精通、說/精通、讀/精通、寫/精通
英語
聽/精通、說/精通、讀/精通、寫/精通
職務経験
5年以上
職務内容
WHO WE ARE
Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. Currently present in 57 Countries. Our purpose is to "Make people through the wonders of Sport".
JOB ROLE
As the Social Media Senior Manager at Decathlon Taiwan, you will play a pivotal role in developing and executing our social media strategy, with a focus on the Taiwanese market. You will lead a team of social media professionals, manage our online presence, and create engaging content to enhance our brand visibility and engagement on various social platforms. Additionally, you will be responsible for influencer marketing and word-of-mouth marketing initiatives.
RESPONSIBILITIES
1.Social Media Strategy: Develop and implement a comprehensive social media strategy tailored to the Taiwanese market, aligning with the company's overall marketing and communication objectives.
2.Content Creation: Create and oversee the creation of high-quality, engaging content for various social media platforms, ensuring consistency in messaging and branding.
3.Platform Management: Manage and optimize all company social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and local platforms relevant to the Taiwanese market.
4.Influencer Marketing: Collaborate with influencers and key opinion leaders in the industry to create authentic and impactful partnerships that drive brand awareness and engagement.
5.Word-of-Mouth Marketing: Develop and implement word-of-mouth marketing strategies to encourage customer advocacy, referrals, and positive user-generated content.
6.Community Engagement: Build and nurture a strong online community by responding to comments, messages, and inquiries in a timely and professional manner.
7.Campaign Execution: Plan and execute social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition.
8.Analytics and Reporting: Monitor social media performance using analytics tools, provide regular reports on key metrics, and adjust strategies as needed to achieve KPIs.
9.Trend Analysis: Stay up-to-date with social media trends, industry developments, and competitor activities, providing insights and recommendations to the marketing team.
10.Collaboration: Collaborate with cross-functional teams, including marketing, PR, aigital and CRM to ensure consistent messaging and a unified brand voice.
JOB SKILLS
Technical Skills
1.Bachelor's degree in Marketing, Communications, or a related field. Master's degree is a plus.
2.Minimum of 5 years of social media management experience, with at least 2 years in a leadership role.
3.Proficiency in both written and spoken Mandarin Chinese and English.
4.Strong understanding of the Taiwanese social media landscape and cultural nuances.
5.Proven experience in developing and executing successful social media strategies, influencer marketing, and word-of-mouth marketing initiatives.
6.Exceptional communication and interpersonal skills.
7.Creative thinking and the ability to generate innovative ideas.
8.Strong analytical skills with the ability to interpret data and draw actionable insights
Soft Skills
1.Passion for sport, you like to enjoy sport with your teammates
2.You have an entrepreneurial mindset, a strong sense of responsibility, autonomy and drive for results
3.Recognized capacity to understand business needs, bring structure in a complex environment and lead action plans
4.Have strong organizational & analytical skills and the ability to work both within a team & independently
応募者数
1~1人
学歴要件
高中(職)以上
専攻要件
市場行銷相關
勤務時間
日班
休暇制度
依公司規定
スキル要件
Marketing Production Planning and Execution
Brand Marketing Management
Cross-Industry Cooperation Planning and Execution
Website Planning Ability
Marketing Strategy Formulation
Brand Popularity Promotion
Social Media Operation Management
Website Traffic Tracking
Advertising Plan/ Copywriting
Advertising Creative Ideas and Proposals
行銷製作物規劃與執行 品牌行銷管理 異業合作規劃與執行 網站企劃能力 行銷策略擬定 品牌知名度推廣 社群媒體經營管理 網站流量成效追蹤 廣告企劃案╱文案撰寫 廣告創意發想與提案
職種カテゴリ
Marketing Supervisor
Media Public Relations Staff/Supervisor
台中市南屯區
文教／育樂用品零售業
【Ready to play?】
讓所有人都能輕鬆享受運動的樂趣，是迪卡儂從1976年於法國創立以來的使命！如今，迪卡儂已成為歐洲最大、全球第二大的運動品牌，並擁有法國第二大的研發中心，設計並銷售86個自有運動品牌，涵蓋 60 種運動項目及超過 35,000 種產品。目前迪卡儂於全球60個國家，擁有超過1,700家商場，全球員工人數約10萬名；全台共有19家分店，並預計於10年內開設30家門市。我們希望將最棒的運動商品及風氣，帶給全世界，讓更多人加入運動的行列 。
想要將運動的熱忱與大家分享嗎？想讓運動成為你的工作嗎？歡迎加入迪卡儂！
※員工職涯發展
迪卡儂提供全方位的職涯發展，包括生產管理、零售服務、電子商務、行銷、物流、客服、財務等部門，並提供全面長期的培訓發展計劃、完善的晉升系統與全球多元的工作機會。每年約有500,000小時的專業訓練課程，並內部培育來自法國、中國及台灣本地等專業講師。
※全台分店及倉庫據點
北台灣: 台北內湖店 / 台北中和店 / 台北桂林店 / 台北新店店 / 新北三重店 / 台北中山店 / 新北瑞芳倉庫
桃園八德店 / 桃園中壢店 / 新竹店
中台灣: 台中南屯店 (生產管理&營運支援總部) / 台中北屯店
南台灣: 嘉義店 / 雲林店 / 台南仁德店 / 高雄鳳山店 / 高雄楠梓店 / 高雄亞灣店 / 屏東店 / 台東店 (東部)
