Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
新北市中和區
Required
Work Experience
3年以上
Job Description
About the Job
As a Brand Business Partner at Clinico, you will be at the forefront of driving brand strategy and fostering strategic partnerships. This role involves developing and implementing brand initiatives, managing partner relationships, and ensuring alignment between our brand objectives and business growth strategies.
作為科林的品牌策略夥伴，您將處於品牌策略推動和戰略合作夥伴關係建立的核心。此角色涉及制定和實施品牌計劃、管理合作夥伴關係，並確保品牌目標與業務增長策略的一致性。
Why We Have This Role
We created this role to strengthen our brand presence and expand our market influence through strategic partnerships and innovative brand management. By introducing a dedicated Brand Business Partner, we aim to enhance our brand's competitive edge, forge valuable partnerships, and support our strategic objectives in a rapidly evolving market.
我們設立此職位旨在通過戰略合作夥伴關係和創新品牌管理來加強品牌影響力。通過引入專職的品牌業務夥伴，我們期望提升品牌競爭力，建立有價值的夥伴關係，並支持我們在快速變化市場中的戰略目標。
How You'll Find Success
To succeed in this role, you must effectively develop and execute brand strategies that drive business growth and enhance brand equity. Success will be measured by your ability to build and maintain strong partnerships, achieve brand performance targets, and contribute to the overall success of our brand initiatives.
在這個職位中成功的關鍵是能夠有效地制定和執行品牌策略，以促進業務增長和提升品牌價值。成功將通過您建立和維護強大夥伴關係、達成品牌績效目標以及為品牌計劃的成功作出貢獻來衡量。
How You'll Grow
In this position, you will have the opportunity to advance your career by gaining expertise in brand management and business development. You will work closely with a dynamic team and have access to ongoing professional development, mentoring, and opportunities to take on increasing responsibilities as you grow within the organization.
在這個職位中，您將有機會在品牌管理和業務發展領域中成長。您將與充滿活力的團隊密切合作，獲得持續的專業發展、指導，以及在公司內部承擔更多責任的機會。
Things You Will Do
1. Channel Competitor Analysis and Industry Observation: Develop brand positioning and strategies to help our brand stand out in the market.
2. Channel Marketing and Promotional Strategy Planning: Plan and execute promotional activities, coordinate channel needs, and provide necessary support.
3. Enhance Brand Visibility: Oversee everything from brand promotion planning to execution, increase brand influence, and assess the effectiveness of events.
4. Channel Brand Promotion Platform Integration Management; Manage the official website, Line@ community, Facebook page, Instagram, blog, and video platforms to ensure our brand shines across all channels.
5. Advertising Strategy Development and Placement: Create advertising strategies, evaluate their effectiveness, and continuously optimize placement strategies.
6. Strategic Partnerships and Cross-Industry Collaborations: Explore and negotiate partnership opportunities to enhance brand value.
7. Annual Planning and Budgeting: Develop annual plans, allocate budgets, and ensure effective implementation of brand strategies.
1. 通路競品分析、產業觀察：制定品牌定位與策略，讓我們的品牌在市場中脫穎而出！
2. 通路行銷及促購方案策略規劃：策劃與執行促銷活動，溝通協調通路需求並提供支援。
3. 優化品牌知名度：從品宣傳企劃到執行，提升品牌影響力，並進行活動後效益評估。
4. 通路品牌宣傳平台整合管理：管理官網、Line@生活圈、Facebook粉絲團、Instagram、部落格和影音平台，讓品牌在各平台上閃耀。
5. 通路廣告策略發展、投放：制定廣告策略，評估廣告效果，持續優化投放策略。
6. 策略聯盟、異業結合洽談：拓展合作機會，提升品牌價值。
7. 年度計畫提案、預算編列：制定年度計畫，編列預算，確保品牌策略落實。
<What We're Looking for on Your Resume>
1.Proficient in using Line, Facebook, Instagram, blogs, YouTube, and other discussion forums.
2.Ability to handle and manage relevant topics effectively.
3.Experience in planning and executing integrated marketing campaigns and ad placements.
4.Basic understanding of website management, familiar with website structure, SEO concepts, and experience with tools like Google Analytics (GA) and Google Search Console.
5.Basic Graphic Design and Image Editing Skills
6.Competent in editing documents and creating presentations.
7.Experience in leading and managing teams effectively.
1. 熟悉Line/Facebook/Instagram/Blog/YouTube等社群平台與討論區
2. 具備議題操作能力
3. 具整合行銷及廣告投放經驗
4. 具網站營運基本概念，熟悉網站架構，具SEO網站優化概念，熟悉GA、Google Console等管理工具
5. 基本美工、製圖技能
6. 基本文書簡報編輯能力
7. 具管理團隊經驗
Number of Openings
1~2人
Educational Requirements
專科以上
Work Schedule
日班
Leave Policy
依公司規定
Job Skills
Marketing Production Planning and Execution
Brand Marketing Management
Online Event Planning and Execution
Marketing Strategy Formulation
Social Media Operation Management
行銷製作物規劃與執行 品牌行銷管理 網路活動規劃與執行 行銷策略擬定 社群媒體經營管理
Job Category
Marketing Planning
Website Marketing Planning
Media Communication Planning
新北市中和區
其他醫療保健服務業
科林創立於1986年，現已發展為集團的規模，涵蓋B2B和B2C的營運模式，我們致力於鑽研與創新，提供跨越眼科、聽力、睡眠及營養保健等多元領域的綜合性醫療解決方案。我們不斷拓展科技知識與技術的邊界，旨在超越當前醫療保健的局限，創造顯著且永續的價值。深入理解病患的真正需求並提供有效的解決方案進而塑造卓越的健康和生活品質。我們的願景為成為亞太地區引領科技研發的醫療照護公司，通過不斷創新、整合和擴展服務範圍，為更多人和地區提供先進且值得信賴的健康照護。
我們的價值觀：
• 誠信與尊重
• 創新與持續優化
• 品質承諾與客戶導向
• 合作與人才發展
• 社會責任與永續發展
如果你/妳是富有使命感的人
如果你/妳認同社會道德責任
如果你/妳有滿腔的熱血想一展長才
歡迎加入我們!
一起創造一個不一樣的醫療保健市場
--
我們的歷史
→亞洲第一家通過ISO 9001認證的醫療儀器代理商
→1999年獲得衛生署生物醫學技術獎----醫療儀器類
→第一家醫療代理商通過ISO 13485醫療器材品質管理系統
→第一家助聽器門市服務通過SGS Qualicert服務驗證
→榮獲:2013年幸福心職場最高榮譽[金心獎]
→榮獲:2014年TTQS銀牌認證
→榮獲:衛生福利部國民健康署頒發:健康職場認證
→榮獲:新北市2020年度促進身心障礙者就業績優單位
→榮獲:公益微電影「老爸幫幫忙」榮獲2020年台灣YouTube最成功廣告影片排行榜
→榮獲:2022年新北企業精典獎「多元服務」獎項肯定
→榮獲:2023年獲業界第一家通過「醫療器材優良運銷準則(GDP)」認證
→榮獲:2024年科林助聽器榮獲經濟部第七屆潛力中堅企業獎
Clinico was founded in 1986 and has now developed into a group that encompasses both B2B and B2C operational models. We are dedicated to research and innovation, providing comprehensive medical solutions across various fields, including ophthalmology, otology, polysomnography and nutritional health. We continuously push the boundaries of technological knowledge and expertise, aiming to transcend the limitations of current healthcare and create significant and sustainable value. By deeply understanding the true needs of patients and offering effective solutions, we strive to shape excellent health and quality of life. Our vision is to become a leading healthcare company in the Asia-Pacific region, pioneering technological research and development. Through continuous innovation, integration, and service expansion, we aim to provide advanced and trustworthy healthcare to more people and regions.
Our values:
• Integrity and Respect
• Innovation and Continuous Improvement
• Quality Commitment and Customer Orientation
• Collaboration and Talent Development
• Social Responsibility and Sustainable Development
Our History
→The first medical instrument agency in Asia to obtain ISO 9001 certification.
→Awarded the Biomedical Technology Award by the Department of Health in 1999 for Medical Instruments.
→The first medical agency to pass the ISO 13485 Medical Device Quality Management System.
→The first hearing aid service center to receive SGS Qualicert Service Certification.
→Honored with the "Gold Heart Award" for Workplace Happiness in 2013.
→Awarded the TTQS Silver Certification in 2014.
→Recognized by the Ministry of Health and Welfare for the Workplace Health Certification.
→Recognized as an outstanding unit for promoting the employment of disabled individuals by New Taipei City in 2020.
→Won the award for the public service microfilm "Dad, Help!" which ranked among Taiwan's most successful YouTube ads in 2020.
→Awarded the "Diverse Services" recognition at the 2022 New Taipei City Business Excellence Awards.
→Became the first in the industry to be certified under the Good Distribution Practice (GDP) for medical devices in 2023.
→In 2024, Clinico Hearing Aids received the Ministry of Economic Affairs' Potential Mid-Sized Enterprise Award.
