《ABOUT SHISEIDO》 In 1872, Shiseido opened its doors in Ginza, Tokyo. The family business that started out as Japan’s first Western-style pharmacy transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. Shiseido’s history and tradition is characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry. 150 years later, our commitment to innovation is as steadfast as ever. Based in Japan, we aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty. 《關於資生堂》 1872年，曾在日本海軍擔任藥劑師的福原有信，在銀座開設全日本第一家西式藥房，並取名為資生堂。資生堂的名字源自中國易經：至哉坤元，萬物資生，乃順承天的概念。意思是從孕育萬物的大地發現生命之美，並不斷地追求新的價值創造。 1957年台灣資生堂成立，成為二戰後海外市場的第一個正式據點，之後並同步導入日本的連鎖店制度、在台設廠，就此在台灣將美容保養的觀念進一步推展開來，目前為台灣化粧品市場佔有率最高之企業集團。