香港商香港球鞋團隊有限公司
Senior Technical SEO Specialist 資深SEO內容行銷專員
9/18 Updated
Array
English Required
Full-time
Senior Level
English Required
Partially Remote
Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
台北市中正區
Required
Language Requirements
English
聽/精通、說/精通、讀/精通、寫/精通
Work Experience
3年以上
Job Description
We are looking for a technical SEO specialist to join our Growth Team to establish an SEO workflow and analyze and identify SEO growth opportunities to increase our fast-growing ecommerce platform’s visibility and organic traffic. Key functions will include all technical aspects, on-page optimization and off page optimization.
The new technical SEO specialist will join a growing team of professionals driving engagement and performance at KICKS CREW. He/she will work closely with in-house marketing, product, business intelligence and engineering teams.
Our next senior technical SEO specialist must demonstrate a good understanding of search engine marketing, content and brand marketing concepts to synchronize SEO strategies and solutions for maximum business impact.
Responsibilities
• Experience using the most popular website crawlers (ScreamingFrog, DeepCrawl, and Moz), SEO analysis tools (Ahrefs, Semrush, and SEOptimer), and web analytics software (WebTrends, UserTesting, and Google Analytics4)
• Mainly responsible for technical SEO part including but not limited to:
o UX, site architecture, URL structure, XML sitemaps, canonical tags, dynamic/static pages, schema markup, site speed
o On-Page Optimization: Metadata, seadings, content, anchor Links, navigation
o Off-Page Optimization: backlinks, domain authority
• Analyze and identify SEO growth opportunities for KICKS CREW through a structured approach of audits, competitor analysis, web traffic analysis, summarizing your recommendations into a well articulated SEO strategy and roadmap
• Define and own the achievement of objectives and measurable key results / KPIs for the SEO function Identify reporting frameworks that best monitor and assess SEO performance and collaborate with the engineering team to develop them
• Oversee the research of best practices, popular keywords, and other useful metrics, and eventually analysis, modification and adoption
• Set up goals, tracking, report & present competitor research, campaign results, and keyword rankings in Lookerstudio/Tableau as defined within the project role.
• Collaborate with content team on keyword research and content optimisation for publishing, wordpress maintenance and troubleshooting
Requirements
• Minimum 3+ years of experience in the field of SEO in a B2C role; including hands-on technical SEO and content marketing / optimization experience
• Good understanding of search engine marketing, content and brand marketing concepts to synchronize SEO strategies and solutions for maximum business impact.
• Advanced user of all major SEO tools to monitor traffic, rankings, redirects, click rate, bounce rate, 404 errors, and other KPIs
• Strong knowledge of search engine algorithms and ranking methods across all major search engines. Hands-on experience in HTML, CSS
• Track record of exceeding aggressive growth targets and managing SEO projects from inception to completion
• Detail-oriented, analytical, organized
• Fluency in English (written and verbally) is a MUST
• Strong organizational and problem-solving skills
• Self-directed learning attitude and strong sense of ownership (Self-motivated and enthusiastic team player!)
Number of Openings
1~2人
Educational Requirements
大學(學院)以上
Work Schedule
09:30-18:30
Leave Policy
週休二日
Job Skills
Project communication/integration management
Website Planning Ability
Online Event Planning and Execution
Marketing Strategy Formulation
Market Research Data Analysis and Report Writing
Website Traffic Tracking
Customer Information Collection
專案溝通╱整合管理 網站企劃能力 網路活動規劃與執行 行銷策略擬定 市場調查資料分析與報告撰寫 網站流量成效追蹤 客戶情報蒐集
Job Category
Marketing Planning
Marketing Supervisor
Website Marketing Planning
台北市中正區
綜合商品批發代理業
KICKS CREW 成立於2008年，創辦人兼行政總裁麥俊然旨在打造一個讓大眾共享的的運動球鞋平台，將創作者和消費者聚集在多元化且共融共創的空間。KICKS CREW 的B2B2C (Business to Business to Customer) 商業模式，代表公司只與品牌零售商直接合作並供應產品致平台上銷售，是現時市場上唯一採用此運營模式的電商平台，為消費者提供可靠的商品來源和正貨質量保證。
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