Salary & Location
Salary negotiable
(Regular monthly salary of NT$40,000 or above)
新北市中和區
Required
Work Experience
10年以上
Job Description
Why We Have This Role
The Integrated Marketing Manager role is crucial for orchestrating cohesive marketing strategies across multiple channels to drive brand growth and engagement. This position is designed to unify our marketing efforts, ensuring a seamless and effective approach that aligns with Clinico's core values of innovation, integrity, quality, collaboration, and sustainability.
整合行銷主管的角色對於協調多渠道的行銷策略，以推動品牌增長和參與度至關重要。這個職位旨在統一我們的行銷工作，確保以無縫且有效的方法推進，並與科林的核心價值觀——創新、誠信、品質、合作和可持續性——保持一致。
How You'll Find Success
Success in this role will be defined by your ability to develop and execute integrated marketing campaigns that deliver measurable results. You’ll need to leverage a deep understanding of market trends, consumer behavior, and various marketing channels to create impactful strategies. Effective collaboration with internal teams and external partners will also be key to achieving success.
在這個職位中成功的關鍵在於你能夠開發並執行整合行銷活動，達到可衡量的結果。你需要利用對市場趨勢、消費者行為和各種行銷渠道的深入了解來創造有影響力的策略。與內部團隊和外部合作夥伴的有效合作也是成功的關鍵。
How You'll Grow
In this role, you will have the opportunity to advance your career by gaining extensive experience in integrated marketing strategy and execution. You’ll enhance your skills in cross-channel marketing, data analysis, and project management. Working with a dynamic team, you'll also gain insights into industry best practices and contribute to innovative marketing solutions.
在這個職位上，你將有機會通過獲得豐富的整合行銷策略和執行經驗來提升你的職業生涯。你將增強在跨渠道行銷、數據分析和項目管理方面的技能。與充滿活力的團隊合作，你還將獲得行業最佳實踐的見解，並為創新的行銷解決方案做出貢獻。
Things You Will Do
1.Integrated Marketing Communications (IMC) Strategy Development:Develop and implement IMC strategies to align all brand messaging and marketing activities.
2.Brand Awareness Optimization:Enhance brand recognition and visibility across various channels.
3.Brand Media Strategy Development:Create and execute strategies for brand-owned media, public relations, and reputation management.
4.Social Media Management:Manage and grow brand presence on platforms such as Line@, Facebook, Instagram, blogs, and video platforms.
5.Advertising Management:Oversee advertising campaigns, optimize performance, and ensure effective ad placement.
6.Event Planning and Management:Plan and execute brand promotion events, assess post-event effectiveness, and ensure successful outcomes.
7.Marketing Automation and New Media Development:Implement marketing automation tools, explore new media technologies, and leverage innovations such as live streaming and AI.
8.Team Management:Lead and manage the integrated marketing team to achieve strategic goals.
9.Budget Control:Monitor and manage marketing budgets to ensure cost-effective execution of strategies.
1. 集團品牌整合行銷IMC策略發展
2. 優化全品牌知名度
3. 品牌自媒體策略、公關策略、口碑策略發展
4. 品牌社群經營 (Line@生活圈、Facebook粉絲團、IG、部落格、影音平台...)管理
5. 廣告投放管理，投放優化
6. 品牌宣傳活動規劃與執行管理，活動後效益評估
7. 行銷自動化、新媒體運用與新科技行銷發展 (例: 直播、AI)
8. 整合行銷團隊管理
9. 預算管控
Skills Required:
1.Team Leadership:Strong ability to manage and lead a marketing team effectively.
2.Social Media Expertise:Proficiency with platforms such as Line, Facebook, Instagram, blogs, and YouTube, with experience in content creation and ad management.
3Website Management and SEO:Experience in website management, web design, SEO optimization, and familiarity with tools like Google Analytics and Google Search Console.
4.Basic Design and Editing Skills:Competence in graphic design, image creation, and video editing.
5.Documentation and Presentation:Ability to create and edit professional documents and presentation
1. 團隊管理
2. 熟悉Line/FB/IG/Blog/Youtube等社群平台與討論區，具備社群新聞主題等文案撰寫與下標能力，具廣告投放經驗更佳
3. 曾有網站管理經驗，具備網頁製作能力、熟悉網站架構，具SEO網站優化概念，熟悉GA、Google console…等管理工具
4. 基本美工、製圖、影片剪輯技能
5. 基本文書簡報編輯能力
Number of Openings
1~1人
Educational Requirements
大學(學院)以上
Work Schedule
日班
Leave Policy
依公司規定
Job Skills
Brand Marketing Management
Cross-Industry Cooperation Planning and Execution
Online Event Planning and Execution
Marketing Strategy Formulation
Brand Popularity Promotion
Social Media Operation Management
Advertising Plan/ Copywriting
Visual Design Knowledge
品牌行銷管理 異業合作規劃與執行 網路活動規劃與執行 行銷策略擬定 品牌知名度推廣 社群媒體經營管理 廣告企劃案╱文案撰寫 視覺設計相關知識
Job Category
Marketing Supervisor
Event Planning
Media Public Relations Staff/Supervisor
新北市中和區
其他醫療保健服務業
科林創立於1986年，現已發展為集團的規模，涵蓋B2B和B2C的營運模式，我們致力於鑽研與創新，提供跨越眼科、聽力、睡眠及營養保健等多元領域的綜合性醫療解決方案。我們不斷拓展科技知識與技術的邊界，旨在超越當前醫療保健的局限，創造顯著且永續的價值。深入理解病患的真正需求並提供有效的解決方案進而塑造卓越的健康和生活品質。我們的願景為成為亞太地區引領科技研發的醫療照護公司，通過不斷創新、整合和擴展服務範圍，為更多人和地區提供先進且值得信賴的健康照護。
我們的價值觀：
• 誠信與尊重
• 創新與持續優化
• 品質承諾與客戶導向
• 合作與人才發展
• 社會責任與永續發展
如果你/妳是富有使命感的人
如果你/妳認同社會道德責任
如果你/妳有滿腔的熱血想一展長才
歡迎加入我們!
一起創造一個不一樣的醫療保健市場
--
我們的歷史
→亞洲第一家通過ISO 9001認證的醫療儀器代理商
→1999年獲得衛生署生物醫學技術獎----醫療儀器類
→第一家醫療代理商通過ISO 13485醫療器材品質管理系統
→第一家助聽器門市服務通過SGS Qualicert服務驗證
→榮獲:2013年幸福心職場最高榮譽[金心獎]
→榮獲:2014年TTQS銀牌認證
→榮獲:衛生福利部國民健康署頒發:健康職場認證
→榮獲:新北市2020年度促進身心障礙者就業績優單位
→榮獲:公益微電影「老爸幫幫忙」榮獲2020年台灣YouTube最成功廣告影片排行榜
→榮獲:2022年新北企業精典獎「多元服務」獎項肯定
→榮獲:2023年獲業界第一家通過「醫療器材優良運銷準則(GDP)」認證
→榮獲:2024年科林助聽器榮獲經濟部第七屆潛力中堅企業獎
Clinico was founded in 1986 and has now developed into a group that encompasses both B2B and B2C operational models. We are dedicated to research and innovation, providing comprehensive medical solutions across various fields, including ophthalmology, otology, polysomnography and nutritional health. We continuously push the boundaries of technological knowledge and expertise, aiming to transcend the limitations of current healthcare and create significant and sustainable value. By deeply understanding the true needs of patients and offering effective solutions, we strive to shape excellent health and quality of life. Our vision is to become a leading healthcare company in the Asia-Pacific region, pioneering technological research and development. Through continuous innovation, integration, and service expansion, we aim to provide advanced and trustworthy healthcare to more people and regions.
Our values:
• Integrity and Respect
• Innovation and Continuous Improvement
• Quality Commitment and Customer Orientation
• Collaboration and Talent Development
• Social Responsibility and Sustainable Development
Our History
→The first medical instrument agency in Asia to obtain ISO 9001 certification.
→Awarded the Biomedical Technology Award by the Department of Health in 1999 for Medical Instruments.
→The first medical agency to pass the ISO 13485 Medical Device Quality Management System.
→The first hearing aid service center to receive SGS Qualicert Service Certification.
→Honored with the "Gold Heart Award" for Workplace Happiness in 2013.
→Awarded the TTQS Silver Certification in 2014.
→Recognized by the Ministry of Health and Welfare for the Workplace Health Certification.
→Recognized as an outstanding unit for promoting the employment of disabled individuals by New Taipei City in 2020.
→Won the award for the public service microfilm "Dad, Help!" which ranked among Taiwan's most successful YouTube ads in 2020.
→Awarded the "Diverse Services" recognition at the 2022 New Taipei City Business Excellence Awards.
→Became the first in the industry to be certified under the Good Distribution Practice (GDP) for medical devices in 2023.
→In 2024, Clinico Hearing Aids received the Ministry of Economic Affairs' Potential Mid-Sized Enterprise Award.
