Salary & Location
Monthly SalaryNT$ 65,000+
台北市信義區
Required
Work Experience
不拘
Job Description
Establish a good working relationship with clients’ brands. Responsibility for day-to-day management of all research relating to the brand and advertising.
• Analyzing existing data in areas such as demographics, socio-economics and the market for the client's brand/product.
•Leveraging big data/experience in integrated marketing communication planning.
• Monitoring cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting eventual conclusions and ideas to clients and other staff to sell your idea
• Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities.
Number of Openings
1~1人
Educational Requirements
大學(學院)以上
Work Schedule
日班
Leave Policy
依公司規定
Job Category
Marketing Planning
台北市信義區
網際網路相關業
關於電通行銷傳播集團 (dentsu)
電通是台灣市占率和影響力最大的行銷傳播集團，隸屬於日本電通集團，在台灣擁有下列行銷傳播品牌：電通邁格瑞博恩股份有限公司 (dentsu MB)、電通國華股份有限公司 (dentsu one)、貝立德股份有限公司 (dentsu X)、凱絡媒體服務股份有限公司 (Carat)、安布思沛行銷股份有限公司 (iProspect)、安索帕股份有限公司 (isobar)、美庫爾數據商務顧問股份有限公司(Merkle)、與負責整合集團旗下所有供應段夥伴資源的安浦菲 (Amplifi)。
關於Dentsu Creative
Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.
關於安索帕（isobar）
安索帕隸屬於電通行銷傳播集團(dentsu)旗下的Dentsu Creative全球網絡，是華人市場具領導地位的數位行銷顧問公司，擅長整合創意與技術，為客戶提供最佳的商業解決方案， 同時也是眾多知名大型企業的首選代理商。安索帕台灣結合行銷、創意、科技、CRM數據與商務的專業人才，於2019 年 8 月推出數位轉型諮詢顧問服務；從前端的策略諮詢、數位服務到專案執行，端到端(end to end) 的全通路解決方案，協助客戶透過數位轉型，創造品牌與生意的成長。客戶包括：美強生、輝瑞藥廠、Heineken、Volvo、金百利克拉克、長榮航空、Gogoro、必勝客、華碩、克蘭詩、嬌生、中國信託和嬌聯。
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