Position Impact:

The Senior Social & Campaign Manager is focused on developing, managing and delivering social media strategies and marketing campaigns that enhance brand visibility, engagement, affinity and ultimately drive business growth. This role involves leading a team of social media and campaign professionals, working closely with various marketing functions and departments, and ensuring the successful execution of social media, community, and marketing initiatives.

Responsibilities:

• Social Media & Community Strategy and Management:

- Develop and execute comprehensive social media strategies that align with the company's goals.

- Develop and implement community strategies to grow and nurture online & offline communities.

- Oversee content creation, engagement, and performance across owned and paid social media platforms.

- Oversee community programs, engagement, and performance to foster positive relationships with riders/users.

• Campaign Development and Management:

- Plan, develop, and execute multi-channel marketing campaigns that align with the company's goals.

- Collaborate with cross-functional teams to ensure cohesive and integrated campaign planning and execution.

• Team Leadership:

- Lead, mentor, and develop a team of social media and campaign professionals.

- Set clear objectives and performance metrics for the team.

- Foster a collaborative and innovative team environment.

• Project Management:

- Work closely with various marketing functions, product management, business intelligence, and sales teams to ensure strategy alignment.

- Coordinate with external agencies, influencers, and partners to amplify campaign reach and effectiveness.

- Stay up-to-date with industry trends, emerging platforms, and best practices.

- Manage campaign budgets, timelines, and resources from a cost-efficient perspective.

Skills:

• Strong understanding of marketing principles.

• Strong leadership and team management skills.

• Excellent verbal and written communication skills.

• Proficiency in social media platforms, tools, and analytics.

• Creative thinking and problem-solving abilities.

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Analytical mindset with the ability to interpret data and make informed decisions.

• Adaptability and flexibility in a fast-paced environment.