Job Summary:

We are seeking a highly creative, organized and detail-oriented Social Media Specialist to support the development and execution of social media strategies aimed at increasing brand visibility and engagement for ViewSonic. The role involves collaborating with cross-functional teams to create compelling content, managing social media campaigns, analyzing performance metrics, and staying updated with the latest social media trends.

The ideal candidate should possess a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.

As a Social Media Specialist, you will actively participate in relevant conversations, promoting our products/solutions while providing support to existing and potential customers.

Key Responsibilities:

• Social Media Strategy: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Create editorial calendars and schedules.

• Social Media Campaigns: Support the creation and optimization of creative social media campaigns to boost engagement, website traffic, and brand awareness.

• Content Creation: Develop, edit, and manage engaging content (including text, images, and videos) that resonates with our target audience. Assist in designing promotional materials and social media templates.

• Community Management: Interact with followers, respond to inquiries, and engage with the online community to foster brand loyalty.

• Collaboration: Work closely with cross-functional teams, including marketing, product development, content and design, to ensure social media aligns with broader business goals.

• Performance Analysis: Track and measure the success of social media campaigns by analyzing metrics and KPIs. Use data-driven insights to optimize performance and content effectiveness, continuously refining strategies based on best practices and key findings.

• Influencer & Key Opinion Leaders Collaboration: Support in giving ideas for influencer content and communicate with industry professionals to create a strong network.

• Regional Collaboration: Support the distribution of content across various regions and assist with workshops to ensure brand consistency in social media materials globally.

• Competitor Analysis: Monitor competitors and provide insights on industry trends.

• Expertise in Education Industry: Our ideal candidate should have experience in the education industry, as one of the key responsibilities will be managing the ViewSonic Education account.