Are you looking to grow your digital marketing career in a global environment? Do you want to work on campaigns that drive change in the education technology (EdTech) sector and collaborate with international teams? ViewSonic is seeking a motivated and detail-oriented Junior Digital Marketing Specialist to help enhance our education vertical’s digital experience and lead generation efforts.

By joining the ViewSonic Education team, you’ll have the unique opportunity to work alongside marketing professionals from Europe, North America, and Asia, contributing to global campaigns that shape the future of education. In this role, you’ll be empowered to drive meaningful engagement with educators and institutions worldwide, while learning from a team that fosters innovation, growth, and collaboration.

Key Responsibilities:

-Support Digital Experience for the ViewSonic Education Vertical: Optimize lead collection on education vertical sites and assist in email funnel optimization to engage potential leads.

-Collaborate on Drip Email Communication: Work closely with the Digital Experience Manager to execute and manage automated email sequences, ensuring campaigns align with education marketing goals and provide insights for improvement.

-Coordinate with Cross-Functional Teams: Collaborate with web development, data, and regional teams to identify conversion touchpoints and streamline lead conversion from marketing-qualified leads (MQL) to sales-qualified leads (SQL).

-Assist in Lead Generation Campaigns: Support the development and execution of lead generation campaigns that align with business objectives and regional strategies.

-Provide Data-Driven Insights: Regularly analyze campaign performance and provide actionable insights that guide optimization to meet business results.

-Cross-Functional Collaboration: Work with internal and regional teams to enhance digital customer experiences and ensure global campaigns are localized effectively for regional markets.

What We Offer:

-International Exposure: Collaborate with teams across Europe, North America, and Asia to contribute to global initiatives, broadening your professional experience in a multicultural environment.

-Growth Opportunities: ViewSonic is committed to nurturing talent. In this role, you’ll have the opportunity to learn from a global team of experts and advance your digital marketing skills.

-Dynamic Work Environment: Be part of a fast-paced and innovative company that values creativity, collaboration, and continuous improvement.

Impactful Work: Help drive meaningful change in the education sector by developing and executing digital marketing strategies that empower educators and institutions worldwide.

Job Requirements:

Education:

-Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in digital marketing are a plus.

Experience:

-Demonstrated experience in digital marketing, including email campaign management and lead generation.

-Experience with marketing automation tools (e.g., HubSpot, Marketo) to execute automated campaigns and manage lead nurturing.

Skills:

-Proficiency in English is essential; additional languages, particularly Mandarin Chinese, are a plus.

-Strong understanding of lead generation processes, with a focus on converting MQL to SQL.

-Exceptional collaboration skills with technical teams (web development, data teams) to improve digital experiences.

-Strong communication skills, with the ability to explain complex concepts clearly to different stakeholders.

Preferred Qualifications:

-Familiarity with marketing automation tools and analytics platforms (e.g., Google Analytics) to optimize campaigns and deliver insights.

-Knowledge of the education sector is an advantage but not required.