About the Job As a Brand Business Partner at Clinico, you will be at the forefront of driving brand strategy and fostering strategic partnerships. This role involves developing and implementing brand initiatives, managing partner relationships, and ensuring alignment between our brand objectives and business growth strategies. 作為科林的品牌策略夥伴，您將處於品牌策略推動和戰略合作夥伴關係建立的核心。此角色涉及制定和實施品牌計劃、管理合作夥伴關係，並確保品牌目標與業務增長策略的一致性。 Why We Have This Role We created this role to strengthen our brand presence and expand our market influence through strategic partnerships and innovative brand management. By introducing a dedicated Brand Business Partner, we aim to enhance our brand's competitive edge, forge valuable partnerships, and support our strategic objectives in a rapidly evolving market. 我們設立此職位旨在通過戰略合作夥伴關係和創新品牌管理來加強品牌影響力。通過引入專職的品牌業務夥伴，我們期望提升品牌競爭力，建立有價值的夥伴關係，並支持我們在快速變化市場中的戰略目標。 How You'll Find Success To succeed in this role, you must effectively develop and execute brand strategies that drive business growth and enhance brand equity. Success will be measured by your ability to build and maintain strong partnerships, achieve brand performance targets, and contribute to the overall success of our brand initiatives. 在這個職位中成功的關鍵是能夠有效地制定和執行品牌策略，以促進業務增長和提升品牌價值。成功將通過您建立和維護強大夥伴關係、達成品牌績效目標以及為品牌計劃的成功作出貢獻來衡量。 How You'll Grow In this position, you will have the opportunity to advance your career by gaining expertise in brand management and business development. You will work closely with a dynamic team and have access to ongoing professional development, mentoring, and opportunities to take on increasing responsibilities as you grow within the organization. 在這個職位中，您將有機會在品牌管理和業務發展領域中成長。您將與充滿活力的團隊密切合作，獲得持續的專業發展、指導，以及在公司內部承擔更多責任的機會。 Things You Will Do 1. Channel Competitor Analysis and Industry Observation: Develop brand positioning and strategies to help our brand stand out in the market. 2. Channel Marketing and Promotional Strategy Planning: Plan and execute promotional activities, coordinate channel needs, and provide necessary support. 3. Enhance Brand Visibility: Oversee everything from brand promotion planning to execution, increase brand influence, and assess the effectiveness of events. 4. Channel Brand Promotion Platform Integration Management; Manage the official website, Line@ community, Facebook page, Instagram, blog, and video platforms to ensure our brand shines across all channels. 5. Advertising Strategy Development and Placement: Create advertising strategies, evaluate their effectiveness, and continuously optimize placement strategies. 6. Strategic Partnerships and Cross-Industry Collaborations: Explore and negotiate partnership opportunities to enhance brand value. 7. Annual Planning and Budgeting: Develop annual plans, allocate budgets, and ensure effective implementation of brand strategies. 1. 通路競品分析、產業觀察：制定品牌定位與策略，讓我們的品牌在市場中脫穎而出！ 2. 通路行銷及促購方案策略規劃：策劃與執行促銷活動，溝通協調通路需求並提供支援。 3. 優化品牌知名度：從品宣傳企劃到執行，提升品牌影響力，並進行活動後效益評估。 4. 通路品牌宣傳平台整合管理：管理官網、Line@生活圈、Facebook粉絲團、Instagram、部落格和影音平台，讓品牌在各平台上閃耀。 5. 通路廣告策略發展、投放：制定廣告策略，評估廣告效果，持續優化投放策略。 6. 策略聯盟、異業結合洽談：拓展合作機會，提升品牌價值。 7. 年度計畫提案、預算編列：制定年度計畫，編列預算，確保品牌策略落實。 <What We're Looking for on Your Resume> 1.Proficient in using Line, Facebook, Instagram, blogs, YouTube, and other discussion forums. 2.Ability to handle and manage relevant topics effectively. 3.Experience in planning and executing integrated marketing campaigns and ad placements. 4.Basic understanding of website management, familiar with website structure, SEO concepts, and experience with tools like Google Analytics (GA) and Google Search Console. 5.Basic Graphic Design and Image Editing Skills 6.Competent in editing documents and creating presentations. 7.Experience in leading and managing teams effectively. 1. 熟悉Line/Facebook/Instagram/Blog/YouTube等社群平台與討論區 2. 具備議題操作能力 3. 具整合行銷及廣告投放經驗 4. 具網站營運基本概念，熟悉網站架構，具SEO網站優化概念，熟悉GA、Google Console等管理工具 5. 基本美工、製圖技能 6. 基本文書簡報編輯能力 7. 具管理團隊經驗